Photography: Jesse Leigh Elford.
Agency: 34 Agency
Client: Viva Gyms
We were approached by 34 Agency to work on this piece for Viva Gyms. The concept of the project was to show the visual contrast between various types of gym goers.
34 Agency asked us to make sure the images were punchy and colorful as they were all shot on neutral backgrounds. All images were separated from their original background and composited onto a new back plate. We then generated the text on each box in 3d design and lit it accordingly to match the photographic lighting. We applied a colour grading specific to each image and pushed the contrast and highlights to create a somewhat hyper real feel to the images.
Both 34 Agency and their client were very happy with the results.